Most small businesses have modest marketing budgets, which means you have to make every dollar count says Sachin Karpe. Here are 5 ways to get big results from a small budget: Ads are expensive to produce and expensive to run. But there are ways to get your advertising message in your prospect’s hands at a fraction of the cost of space advertising. Too many marketers scrap their old promotions and create new ones because they’re bored with their current campaign. That’s a waste. You shouldn’t create new ads or promotions if your existing ones are still accurate and effective. A strange thing happens to some entrepreneurs when they get a little extra money in the ad budget: they see fancy four-color brochures, gold embossed mailers and fat annual reports produced by Fortune 500 firms says Sachin Karpe.